// GLOSSARY · VERTICAL VIDEO

Vertical video

Video shot or cropped at 9:16 aspect ratio, optimized for phone-held viewing on Reels, Shorts, TikTok, and Stories.

Last verified · 2026-10-23 · by Moe Ameen

Published 2026-05-22 · Updated

Short answer

Vertical video is video shot or cropped at a 9:16 aspect ratio for phones held upright, the native shape of Reels, Shorts, TikTok and Stories. 1080×1920 pixels is 9:16 at full-HD width, and Meta's Reels ad guide recommends 1440×2560. Meta also advises keeping the top 14%, bottom 35% and 6% of each side clear of text and key visuals.

Key takeaways

  • Vertical video is 9:16, the shape of Reels, Shorts, TikTok and Stories.
  • 1080×1920 is 9:16 at full-HD width. Meta's Reels ad guide recommends 1440×2560.
  • Meta says to leave the top 14%, bottom 35% and 6% per side free of text and logos.
  • A horizontal 16:9 clip in a vertical feed shows up small, with black bars around it.

What is vertical video?

Vertical video matches the way phones are held — portrait orientation, 9:16 aspect ratio. Reels, Shorts, TikTok, and Stories are all vertical-first feeds. Cross-posting a horizontal 16:9 video to a vertical feed produces a small letterboxed clip surrounded by black bars, which leaves most of the screen empty.

1080×1920 pixels is 9:16 at full-HD width, and Meta's Reels ad guide recommends 1440×2560. Meta also advises leaving at least 14% of the top, 35% of the bottom, and 6% of each side free of text, logos, and other key elements, because the app's buttons and captions cover those areas.

Kompozy formats its Shorts, Reels, and TikToks as 9:16 vertical video.

What does this look like in Kompozy?

A real persona short from the Kompozy workspace, rendered as 9:16 vertical video for Reels, Shorts and TikTok.

Real output · Kompozy Persona short format · from the Kompozy workspace

Who is this for, and who should skip it?

Best for:

  • Anyone posting to Reels, Shorts, TikTok or Stories.
  • Talking-head, avatar and caption-led clips viewed on phones.
  • Brands repurposing one clip across several vertical feeds.

Not ideal for:

  • Long-form YouTube, which is built for a horizontal player.
  • Wide scenes like landscapes or group shots that lose too much in a 9:16 crop.

Frequently asked questions

What is vertical video?

Vertical video is video shot or cropped at a 9:16 aspect ratio, optimized for phone-held viewing on Reels, Shorts, TikTok, and Stories. It matches the portrait orientation in which phones are held.

What resolution is standard for vertical video?

1080×1920 pixels is 9:16 at full-HD width. Meta's Reels ad guide recommends 1440×2560, which is the same 9:16 shape at a higher resolution.

Why does posting a horizontal video to a vertical feed perform poorly?

Cross-posting a horizontal 16:9 video to a vertical feed produces a small letterboxed clip surrounded by black bars, so most of the phone screen stays empty.

Where should I place faces and key visuals in a vertical video?

Keep them away from the edges. Meta's Reels ad guide says to leave at least 14% of the top, 35% of the bottom, and 6% of each side free of text, logos, and other key elements.

How does Kompozy handle vertical video?

Kompozy formats its Shorts, Reels, and TikToks as 9:16 vertical video, so short-form output is built for vertical feeds from the start.

How do we know this?

We checked the aspect-ratio, resolution and safe-zone figures on this page against Meta's Instagram Reels ad specs and TikTok's video ad specs on 2026-10-23, and removed placement percentages and an algorithm claim we could not source. Kompozy plan and product details come from kompozy.io.

Sources

  1. Meta Ads Guide — Instagram Reels video ad specs (read 2026-10-23)
  2. TikTok Ads Help — Video ads specifications (read 2026-10-23)
  3. Kompozy — Home (read 2026-10-23)

Related terms

  • Aspect ratio — The proportional relationship of a video or image’s width to its height, expressed as W:H (e.g. 9:16, 1:1, 16:9).
  • 9:16 video — Vertical video aspect ratio (1080×1920) — the native format for Reels, Shorts, TikTok, and Stories.
  • Horizontal video — Video shot at 16:9 aspect ratio — the standard for YouTube long-form, webinars, and traditional broadcast.
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