// GLOSSARY

Kompozy Glossary

Plain-English definitions for AI content, autonomous publishing, and every term specific to the Kompozy stack.

Square video aspect ratio (1080×1080) — the legacy Instagram feed format, still useful for cross-posting across many platforms.

Horizontal widescreen aspect ratio (1920×1080) — the standard for YouTube, webinars, and desktop-first viewing.

Portrait video aspect ratio (1080×1350) — the current preferred format for Instagram and Facebook feed (non-Reels) posts.

Vertical video aspect ratio (1080×1920) — the native format for Reels, Shorts, TikTok, and Stories.

The ranking and distribution system a platform uses to decide which content gets shown to which users, in what order.

The proportional relationship of a video or image’s width to its height, expressed as W:H (e.g. 9:16, 1:1, 16:9).

Atomized content

A long-form source broken down into the smallest standalone units of value — each able to be published independently.

A short audio clip from a podcast or interview, paired with a waveform animation, captions, and a still image — designed for social-feed sharing.

Kompozy’s opt-in mode that generates and schedules content without human approval — gated by 4 quality checks.

AI-generated talking-head video where a digital avatar speaks a written script using voice cloning or synthetic voice.

Supplementary footage layered over the main shot (A-roll) to illustrate a point, hide cuts, or maintain visual interest.

The text body that accompanies a social-media post — on Instagram and LinkedIn, often the difference between scroll-past and engagement.

A vertical short-form video cut from a longer source (podcast, webinar, YouTube long-form) with auto-captions.

A near-synonym for content pillar, often used to describe a recurring content format (e.g. "Tip Tuesday", "Case Study Friday") rather than topic.

Content calendar

A scheduled plan that maps content pieces to publish dates, platforms, and themes — the operational backbone of consistent posting.

Content flywheel

A system where each piece of content produces inputs (audience, feedback, ideas) for the next piece — compounding output over time.

Content pillars

The 3–5 core themes or topic categories every piece of content for an account maps to — the editorial spine of a content strategy.

Content repurposing

Converting one piece of source content (podcast, video, blog) into multiple output formats across multiple platforms.

Credit-based pricing

A pricing model where each output costs a fixed number of credits tied to its actual cost-to-serve — replacing per-seat pricing for AI tools.

Publishing the same content asset to multiple platforms — efficient at scale but penalized when done without per-platform formatting.

Call-to-action — an explicit instruction telling the viewer what to do next (follow, comment, click, subscribe, save).

Click-through rate — the percentage of impressions that result in a click. On YouTube, the percent who clicked after seeing the thumbnail.

Engagement rate

The percentage of viewers who took an action (like, comment, share, save) divided by total reach or impressions.

Evergreen content

Content that stays relevant and continues to generate views, traffic, or leads months or years after publishing — the opposite of news.

A keyword prefixed with # that categorizes content and (on some platforms) drives discovery via hashtag search and follow.

The opening 1–3 seconds of a video or first line of a post — designed to stop the scroll and earn the next 5 seconds of attention.

Horizontal video

Video shot at 16:9 aspect ratio — the standard for YouTube long-form, webinars, and traditional broadcast.

Kompozy’s self-hosted HTML→MP4 template renderer that burns in branded captions and overlays pixel-exact to your style.

The total number of times a piece of content was displayed, including multiple views by the same person.

An edit that removes a chunk of the same continuous shot, producing a visible skip — used to tighten pacing in talking-head video.

Long-form video

Video longer than ~3 minutes, typically published on YouTube, podcasts, or as webinars — optimized for watch time and depth, not feed discovery.

Marketing Shorts

A 4-second HeyGen hook composited with demo footage and music for paid-ad creative.

Omnichannel content

A distribution strategy where the same core message is reshaped for every platform an audience uses, instead of choosing one channel.

The five user-facing content categories every Kompozy generation maps to: Video, Image, Text, Blog, Newsletter.

A structured prompt that defines your voice, banned words, reference creators, and required formats — used as context for every AI-generated output in Kompozy.

A Kompozy render path that wraps a HeyGen avatar inside a HyperFrames composition template for branded scene shorts.

Kompozy’s default avatar-video path: HeyGen avatar plus auto-captions plus optional B-roll, without a HyperFrames template.

A tweet-styled image card rendered with your avatar, handle, and brand styling — postable anywhere, not just X.

Four automated checks every Kompozy output passes before autopilot ships it: persona, platform-cadence, fact-anchor, brand-safety.

The number of unique accounts that saw a piece of content at least once — distinct from impressions, which counts repeated views.

Retention curve

A graph showing the percentage of viewers still watching at each point in a video — the primary signal algorithms use to rank video.

A reduction in a piece of content’s or account’s distribution without an explicit ban notification — the platform silently suppresses reach.

Short-form video

Vertical or square video typically under 60–90 seconds, optimized for feed scrolling and algorithmic discovery on Reels, Shorts, and TikTok.

On-screen text transcribing spoken dialogue in a video — required for sound-off viewing on every modern social-video feed.

The static preview image that represents a video in feeds, search results, and channel pages — the single biggest driver of CTR.

User-generated content — content made by customers, audience members, or hired creators that looks unscripted and authentic rather than brand-produced.

Video shot or cropped at 9:16 aspect ratio, optimized for phone-held viewing on Reels, Shorts, TikTok, and Stories.

Viral clip detection

An algorithm that scans a long-form video and predicts which short segments are most likely to perform as standalone shorts.

The total cumulative minutes viewers spent watching a video — YouTube’s primary ranking signal for long-form content.

A Kompozy container that holds exactly one Persona Brief, one asset library, and one set of source and outlet configurations.