TikTok is adding six digital-out-of-home partners to its Out of Phone program and opening it to user-generated content, so brand and creator videos can run on real-world screens far beyond the app.
2026-08-26 · by Moe Ameen
Published 2026-08-26 · Updated
Short answer
TikTok is expanding Out of Phone, its program that puts TikTok content on billboards, store screens, cinemas and other public displays. Social Media Today reported on August 25, 2026 that six new partners (Alight Media, DooH it, Powerpill, Zoom Media, Next-Gen Media and C-Screens) extend it across the UK, France, Belgium, Spain and Italy. Marketers can now include user-generated content in these campaigns.
Key takeaways
TikTok is widening the public, out-of-app placements available to advertisers through its Out of Phone program, the option that takes in-app TikTok content and displays it on real-world screens. Social Media Today reported the expansion on August 25, 2026: TikTok is adding six digital-out-of-home (DOOH) partners — Alight Media, DooH it, Powerpill, Zoom Media, Next-Gen Media, and C-Screens — to significantly extend its real-world footprint, with the new placements spanning markets including the UK, France, Belgium, Spain, and Italy.
Out of Phone launched in 2023 as a way to bring TikTok-style vertical content onto screens outside the app — billboards, in-store and retail displays, cinema pre-rolls, shopping malls, bars, supermarkets, universities, and other public surfaces. Earlier in 2026 TikTok expanded the program through a partnership with DOOH company Vistar Media, which added more placement options. The latest additions are a geographic and inventory expansion on top of that.
Alongside the new partners, TikTok is broadening what can run in these campaigns to include user-generated content, not just brand-produced ads — a nod to the fact that native, creator-style vertical video is often what performs on TikTok in the first place. In practical terms, a strong vertical video can now live in the feed, be promoted as an ad, and be pushed onto a physical screen in a mall or cinema, all from the same source material.
As with any placement expansion, the exact partner-by-partner inventory, market coverage, formats, and pricing are set inside TikTok's ad tools and shift over time. Treat the specifics here as the reported state as of late August 2026 and confirm current availability in TikTok's business platform before planning a buy.
The useful read on this expansion is that a billboard is now downstream of a good vertical video — and the video still has to be made, stay on-brand, and keep coming. Out of Phone is a distribution surface; it produces nothing. The bottleneck it exposes is supply: to feed real-world screens and the feed and your paid ads, you need a reliable stream of vertical, caption-legible, brand-exact content. That production layer is exactly what Kompozy is. Point it at one source and it generates a week of native vertical assets — Persona Shorts with burned-in captions that read with the sound off, Listicle Video over portrait clips, and brand-exact quote graphics and carousels through HyperFrames that hold up when a screen downscales them.
Two things make that content Out-of-Phone-ready rather than just feed-ready. Consistency: a Persona Brief and a face-locked persona pool keep one voice and one recognizable presenter across every clip, so a piece pulled onto a cinema screen still looks like you. Supply: Autopilot captions, resizes, and schedules the whole set across the eight social platforms plus blog and email, each asset clearing a per-post review gate first — so your TikTok library, the thing Out of Phone actually draws from, is never empty. TikTok just turned your feed content into public inventory; Kompozy is how you keep the inventory stocked and on-brand.
A listicle video generated in Kompozy. It is vertical and caption-led, so it still reads on a muted screen in a mall.
Best for:
Not ideal for:
Out of Phone is a TikTok advertising program, launched in 2023, that takes in-app TikTok content and displays it on real-world screens outside the app — billboards, in-store and retail displays, cinema pre-rolls, malls, bars, and more. The August 2026 expansion adds six digital-out-of-home partners and opens the program to user-generated content across markets including the UK, France, Belgium, Spain, and Italy.
The August 2026 expansion explicitly broadens what can run in these campaigns to include user-generated content, not only brand-produced ads. That means native, creator-style vertical video — the kind that performs in-feed — is now also eligible for real-world screen placements, though campaigns are still bought and managed through TikTok's ad tools.
No. Out of Phone is a placement and amplification layer — it displays content you already have on real-world screens. It does not generate the video, keep it on-brand, caption it, or publish it to your other channels. You still need an upstream production pipeline to supply the vertical content it runs.
Build for vertical, sound-off viewing: a strong opening hook, burned-in captions, and brand styling that survives being downscaled onto a mall or cinema screen. A tool like Kompozy generates that kind of caption-legible, on-brand vertical content at volume and publishes it across platforms, keeping the TikTok library Out of Phone draws from consistently stocked.
We checked every figure, date and quote on this page against the sources listed below on 2026-10-23, and removed or rewrote anything we could not confirm. Partner names, markets, placement types and the user-generated content change come from Social Media Today's report, which quotes TikTok. We softened a claim about programmatic buying through Vistar Media that the report does not make. Kompozy product details come from kompozy.io.
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